Press release

ATELIER SWAROVSKI UNVEILS ENCHANTING JEWELRY COLLECTION INSPIRED BY DISNEY’S BEAUTY AND THE BEAST

London, February 2017 – To celebrate Disney’s live-action adaptation of Beauty and the Beast Atelier Swarovski has created a bold and enchanting new jewelry collection.

Set to be a stunning cinematic experience, Disney’s live-action adaptation of Beauty and the Beast follows the fantastic journey of Belle, a bright, beautiful and independent young woman who is taken prisoner by a Beast in his castle. Inspired by this enchanting new film and its empowering heroine, Atelier Swarovski is unveiling a new jewelry collection. The mystical rose at the heart of Beauty and the Beast is the centrepiece of the Atelier Swarovski collection. The iconic flower is reimagined using Swarovski’s crystal Pointiage technique, forming a beautifully faceted bloom with fluid and curvaceous lines.

THE COLLECTION

LIMITED EDITION BELL JAR

LIMITED EDITION BELL JAR

INSPIRATION

BEAUTY AND THE BEAST INSPIRATION

BEAUTY AND THE BEAST INSPIRATION

BEAUTY AND THE BEAST INSPIRATION

BEAUTY AND THE BEAST INSPIRATION

BEAUTY AND THE BEAST INSPIRATION

BEAUTY AND THE BEAST INSPIRATION