SWAROVSKI LAUNCHES ACTIVITY TRACKING JEWELRY COLLECTION GLOBALLY, ALLOWING MODERN AND ACTIVE WOMEN TO GET FIT IN STYLE

After the success of the initial launch of the Swarovski Activity Tracking Jewelry Collection in the USA, China and Hong Kong, Swarovski is delighted to announce its plans to release the range globally, streamlined according to consumers’ favorite products. Embedded with innovative activity tracking technology, the Activity Crystal at the heart of the collection is generating extensive interest amongst modern and multifaceted women thanks to the unique pairing of glamour and femininity with wearable technology.

The Swarovski Activity Tracking Jewelry Collection, designed in collaboration with Misfit, is Swarovski’s first smart range to offer pioneering technology in its iconic crystal. Beautifully set against the Swarovski Slake bracelet or sleek sport band, the wearable technology is a truly elegant fashion accessory. “With the Swarovski Activity Tracking Jewelry Collection, we bring our jewelry expertise and global reach to a category which has historically been dominated by male consumers”, explained Senior Vice President APAC Product Marketing, Joan Ng. “