Press release

SWAROVSKI’S FW17 WATCH COLLECTION MAKES EVERY MOMENT COUNT 

Swarovski new Fall/Winter 2017 collection of effortless yet high shine watches help the modern woman to dial up the glamour and feel daring and irresistible every moment of every day. Infused with distinct Swarovski’s DNA, the new range is composed of versatile timepieces ranging from sleek to bold and from timeless to truly on-trend. It is this combination that is proving to be crucial to the brand’s success, as Swarovski CEO Robert Buchbauer explains: ““We are pleased to announce that the development of our watch business is bucking the global industry trend. While many players suffer from double digit declines, we continue to grow our watch business at a rate of more than 30%. This is due to the uniqueness of our watches which exude the Swarovski design language and renowned sparkle, Swiss made and affordable enough for an everyday style upgrade.” FW17 collection features brand-new lines plus numerous color and size variations of coveted models, favoring smaller proportions for an even more feminine look.

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